Bachelor of Design and Bachelor of Media Communication - 2019

The Bachelor of Design and Bachelor of Media Communication is a unique, globally-relevant double degree offering that unites the creative visual language of communication design with the literary and narrative skills of professional communication. The double degree offers a practice-led program of education that will empower you with the analytical and critical thinking skills required for a changing world. It brings together the opportunity for journalism, media, screen, digital humanities, and public relations to intersect with design thinking, branding, illustration, typography, motion graphics, web design, interactive and virtual media, and publication design. The business of communication is a flourishing global industry, increasingly enabled by digital and visual literacy; emergent technologies and media-rich communities. The intersection of these two complimentary degrees provides you with a creative, next-generation skill set in design and media that opens multiple opportunities to work in, contribute to, and shape the future of contemporary communication.

The requirements below detail what you must study in order to complete this double degree course and receive the awards.

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-f2009.pdf) provides guidance on unit enrolment for each semester of study.

Units are 6 points unless otherwise specified. You must complete 192 points:

1. 96 points must be completed in Parts A, B, C and D as described below in Bachelor of Design component.

2. 96 points must be completed in Parts A, B and C as described below in Bachelor of Media Communication component.

Design component

Bachelor of Design is a specialist course that develops through theme studies in history and theory, drawing foundation, and design studios specific to collaborative design, communication design, industrial design and spatial design. These will come together in the form of a graduand exhibition normally developed during the final two studio units in the third year of the course.

Part A. History and theory studies (30 points)

History and theory units will equip you with the skills necessary to research design issues, and enable you to contextualise your own practice and communicate ideas and strategies. Through the prism of history, you will begin to situate the place of design in society by referencing pivotal art, design and architecture movements. Later units address issues of culture, society and specific design themes.

You must complete:

• AHT1101 Introduction to visual culture in art, design and architecture
• TDN1002 Design and the avant-garde
• TDN2001 Sociologies of design
• TDN3001 Research for design
• TDN3002 Design strategy and professional practice or PPR3102 Professional practice for spatial design*

(*For Spatial design students only)

Part B. Drawing foundation (6 points)

This will assist you to develop the practical and intellectual skills required by art, design and architecture students in the discipline of drawing.

You must complete:

• DWG1201 Drawing 1

Part C. Design studios (60 points)

You must complete:

• COL1001 Collaborative design studio 1 (12 points)

Communication design

In the communication design studio units you will undertake a focused exploration of a range of media and elements including typography, image, layout, two and three-dimensional design, interactivity, sound and motion as core components to their communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, interactive communication processes, production methods and technologies, and the planning and management of design outcomes.

You must complete:

• CDS1002 Communication design studio 2 (12 points)
• CDS2001 Communication design studio 3 (12 points)
• CDS3001 Communication design studio 4 (12 points)
• CDS3002 Communication design studio 5 (12 points)

The Communication design specialist area of study requires you to complete a minimum of 36 points from the communication design studio units. Communication design studios 4 and 5 must be completed for this specialist area of study. A total maximum of 24 points can be taken in units at level 1.

Industrial design

In the industrial design studio units you will undertake a focused exploration of the range of issues, skills and techniques vital to the realisation of user-centred design. Through industrial design projects, you will learn about topics such as visualisation techniques, ergonomics, materials, production methods and technologies.

You must complete:

• IDN1002 Industrial design studio 2 (12 points)
• IDN2001 Industrial design studio 3 (12 points)
• IDN3001 Industrial design studio 4 (12 points)
• IDN3002 Industrial design studio 5 (12 points)

The Industrial design specialist area of study requires you to complete a minimum of 36 points from the industrial design studio units. Industrial design studios 4 and 5 must be completed for this specialist area of study.

A total maximum of 24 points can be taken in units at level 1.

Spatial design

The spatial design studio units provide the opportunity to experiment with creative ideas while gaining an advanced understanding of the principles of spatial design. You will learn to translate your two dimensional concepts into three dimensional installations. Studio projects range from real client briefs involving cultural, commercial and community organisations to more speculative briefs that explore the opportunities and challenges of a continually transforming contemporary society. Through the sequence of studio units you will learn to create unique spaces and also how to adapt existing spaces to reflect your design ideas.

You must complete:

• SDN1002 Spatial design studio 2 (12 points)
• SDN2001 Spatial design studio 3 (12 points)
• SDN3001Not offered in 2019 Spatial design studio 4 (12 points)
• SDN3002Not offered in 2019 Spatial design studio 5 (12 points)

The Spatial design specialist area of study requires you to complete a minimum of 36 points from the spatial design studio units. Spatial design studios 4 and 5 must be completed for this specialist area of study.

A total maximum of 24 points can be taken in units at level 1.

Collaborative design

The collaborative design specialist area of study permits you to take studio units from the Communication, Industrial and Spatial design specialist areas of study within the first two years of the degree. You will complete the specialist area of study with two bespoke Collaborative Design studio units in the final year of the degree. These units will bring together the unique insights you have gained from your previous interdisciplinary studio experiences. They will permit you to engage and intersect your collective skills to face design challenges that require the full breadth of design tools and experiences. You will develop independent conceptual and practical design skills alongside an ability to engage in collaborative design processes that build on your multidisciplinary design competencies.

You must complete:

• Communication, or Industrial, or Spatial design studio (2 x 12 points)
• COL3001 Collaborative design studio 4 (12 points)
• COL3002 Collaborative design studio 5 (12 points)

In the Collaborative design specialist area of study, you will take some studio units from across Communication, Industrial and Spatial design. You will apply the range of combination of skills you have developed through collaborative design approaches to relevant projects. If you undertake this path you must complete Collaborative design studio 4 and 5.

Please note, some units may require unit coordinator approval, prerequisite or corequisite studies. A total maximum of 24 points can be taken in units at level 1.

Part D. Occupational health and safety study (0 points)

You must complete:

• OHS1000 Introduction to art and design health and safety

Media communication component

Bachelor of Media Communication is a specialist course, developed through three themes that combine to underpin media communication practice: strategic knowledge, practical and professional skills, and collaboration and leadership.

Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership (96 points)

Part A builds students' competence in analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.

Part B involves developing students' competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students' competency in ethical and legal aspects of media communication.

Part C involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

a.) Common units (36 points)

You must complete:

The following two units (12 points)

• ATS1206 Media challenges
• ATS1119 Communicating in the digital era

Plus one of the following (12 points), chosen from:

• ATS3129 Arts internship (12 points)

Or

• ATS3935 Professional practice (6 points) and one elective unit (6 points)

Plus two media practice labs (12 points)* with at least one at level 3 chosen from:

• ATS2186 Audio lab
• ATS2187 Video lab
• ATS2188Not offered in 2019 Writing lab
• ATS3191 Media analytics lab *
• ATS3192Not offered in 2019 Media entrepreneurship lab *
• ATS3193Not offered in 2019 Virtual reality lab

*Students in the Digital Humanities specialisation complete 24 points of common units as DGN3107 counts as media practice labs.

b.) Gateways (24 points), c.) Specialisations (36 points)

You must complete gateways (24 points) from two specialisations in your first year of study. One specialisation must be nominated at the end of first year.

You must complete the remaining core and elective units (36 points) in the nominated specialisation as listed below:

• Digital humanities
• Journalism
• Media
• Public relations
• Screen

You may be eligible to exit the double degree program and graduate with either a Bachelor of Collaborative Design or Bachelor of Communication Design or Bachelor of Industrial Design or Bachelor of Spatial Design or a Bachelor of Media Communication after three years, depending on the units studied.

If you wish to graduate with a Bachelor of Collaborative Design or Bachelor of Communication Design or Bachelor of Industrial Design or Bachelor of Spatial Design prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Parts A, B, C and D for the Bachelor of Design degree.

If you wish to graduate with a Bachelor of Media Communication prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Parts A, B and C for the Bachelor of Media Communication degree.