Master of Cultural and Creative Industries - 2019

The Master of Cultural and Creative Industries is an interdisciplinary course providing you with a critical overview of this rapidly growing sector and its employment opportunities. You gain a detailed understanding of this dynamic sector in close contact with a range of industry professionals and concrete projects from Australia and overseas.

This course is tailored to the full range of career ambitions within this sector - in industry, the arts, policy, research and the independent sector. You will gain insight into the working of the cultural and creative industries - how creative cities work; what is sustainable development; how the global cultural economy is structured - all with a special emphasis on Australia in the Asian century. Based on our location in Australia's cultural capital of Melbourne, you will have opportunities to meet local practitioners and experts as well as undertake in-depth analysis of individual cultural industries, cultural projects and international case studies.

These course outcomes are aligned with the Australian Qualifications Framework level 9 and Monash Graduate AttributesAustralian Qualifications Framework level 9 and Monash Graduate Attributes (http://monash.edu/pubs/handbooks/alignmentofoutcomes.html).

Upon successful completion of this course, it is expected that you will be able to:

1. conceptualise contemporary challenges and opportunities for cultural and creative industries, from individual practices to large-scale cultural projects, situated in a wider international context;
2. investigate a range of distinct practical challenges in the field, and related policy development and implementation, using case studies and fieldwork;
3. skillfully and appropriately communicate ideas to a variety of audiences (academic, policy, industry, and community), verbally and in writing;
4. undertake an independent research project utilising research methodology and exercising professional ethics.

The course is structured in three parts. Part A. Core master's study, Part B. Advanced expertise and Part C. Specialist studies. All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B or Part C or a combination of the two.

Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

Part A. Core master's study (48 points)

These studies draw on best practices within the broad field of cultural and creative industries studies practice and research to further your understanding of the complex ecosystem in which cultural and economic goals and dynamics combine in ways that transgress traditional disciplinary and policy boundaries.

Part B. Advanced expertise (24 points)

The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development. You have two options:

• a program of coursework study where you select the units to suit your own interests. This option includes the opportunity to undertake an internship in the field
• a 24 point research thesis. Students wishing to use this master's course as a pathway to a higher degree by research should take this second option.

If you are admitted to the course with a recognised honours degree in a cognate discipline including humanities or social sciences, you will receive credit for Part B, however, if you wish to complete a 24 point research project as part of the course you should consult with the course coordinator.

Part C. Specialist studies (24 points)

These studies provide you with a further opportunity to advance your studies in the cultural and creative industries field.

The course comprises 96 points structured into three parts: Part A. Core Master's study (48 points), Part B. Advanced expertise (24 points) and Part C. Specialist studies (24 points).

Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:

• If you are admitted at entry level 1 complete 96 points, comprising Part A, Part B and Part C
• If you are admitted at entry level 2 complete 72 points, comprising Part A and Part B
• If you are admitted at entry level 3 complete 48 points, comprising Part A.

Note: If you are eligible for credit for prior studies you may elect not to receive the credit and complete one of the higher credit-point options.

All students must complete a minimum of 48 credit points at level 5. Units are 12 points unless otherwise stated.

The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-a6004.pdf) provides guidance on unit enrolment for each semester of study.

If you are eligible to enroll in the 1.5-year entry point, you have the option of completing this course intensively over a 12-month period by following the intensive course progression mapintensive course progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-a6004-1yr.pdf).

Part A. Core master's study (48 points)

You must complete:

• APG5067 Cultural economy and sustainable development
• APG5068 Creative Cities
• APG5662 Cultural and creative industries
• APG5900 Cultural economy

Part B.Advanced expertise (24 points)

You must complete either a. and b. or c.:

a. One capstone unit from the following (12 points):

• APG5044 Professional internship
• APG5066 Shanghai city lab
• APG5856 Research project

b. One discipline elective unit (12 points) from Part C (Option 1)

OR

c. The following research unit/s (24 points):

• APG5848 Research thesis (24 points)** or APG5849 Research thesis A (12 points) and APG5850 Research thesis B (12 points)**

** Students admitted to the course at entry level 3 who wish to complete this 24 point research thesis should consult with the course coordinator.

Part C. Specialist studies (24 points)

Students complete Option 1 or 2, or a combination of both:

Option 1

Discipline Electives

Two elective units (24 points) from the following:

• APG5018Not offered in 2019 Celebrity, fashion, publicity*
• APG5052Not offered in 2019 Special topic in digital media communication
• APG5066 Shanghai city lab *
• APG5067 Cultural economy and sustainable development *
• APG5068 Creative cities
• APG5082Not offered in 2019 Creative entrepreneurship
• APG5184 Video-making as research*
• APG5215Not offered in 2019 Global creative cities*
• APG5398 Digital media technologies
• APG5401 Media empires and entrepreneurs
• APG5481Not offered in 2019 Language for professional purposes - Part 1 (6 points)
• APG5482Not offered in 2019 Language for professional purposes - Part 2 (6 points)
• APG5483Not offered in 2019 Language for professional purposes - Part 3 (6 points)
• APG5566Not offered in 2019 Strategic events management
• APG5720 Cultural tourism and events management *
• APG5782 Film festivals in local and international contexts*
• APG5894 Communications theories and practice
• APG5400 Issues in international communications
• APG5470 Managing multicultural teams (6 points)
• APG5471 Leadership in intercultural environments (6 points)
• MKF5601 Social media marketing (6 points)
• MKF5926 Integrated marketing communication (6 points)
• OPM4001 Managing the project context (6 points)

Option 2

Complementary Electives

Up to 24 points of approved units from the following Arts Graduate coursework programs. All units are available unless marked with an asterisk (*). These units must be selected from Part A: Core Master's study

• A6001 Master of Applied Linguistics
• A6002 Master of Bioethics
• A6003 Master of Communications and Media Studies
• A6006 Master of International Development Practice
• A6008 Master of Journalism
• A6009 Master of Tourism
• A6010 Master of International Relations
• A6012 Master of International Sustainable Tourism Management

You may exit this course early and apply to graduate with one of the following awards, provided you have satisfied the requirements indicated for that award during your enrolment in this master's course:

• Graduate Certificate of Arts after successful completion of 24 credit points of study with a minimum of 18 credit points at level 4 or above
• Graduate Diploma of Arts after successful completion 48 credit points of study with a minimum of 36 credit points at level 4 or above.

Successful completion of this course may provide a pathway to a higher degree by research for students admitted at entry levels 1 and 2 completing a research thesis (24 points). If you are admitted at entry level 3 you will normally already have an honours degree, however, if you are in this group and wish to complete a research thesis in cultural economy you should discuss the options with the course coordinator.