6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2018 (On-campus)
- Second semester 2018 (On-campus)
Student must be enrolled in one of the following courses to undertake this unit: 0023, 0032, 0169, 0170, 0179, 0542, 0546, 0548, 1185, 1319, 1320, 1469, 2015, 2016, 2017, 2026, 2630, 3050, 3176, 3178, 3275, 3280, 3804, 3805, 3823, 3830, 3834, 4097, 4403, 4410, 4417, 4419, 4425, 4428 or 4615.
Have you ever wondered what marketing is all about? This unit is designed to introduce students to the essential elements of marketing. It encompasses marketing's role in a dynamic business environment and leads students to understand how organisations use the principles of marketing to meet the needs of their customers and achieve their objectives. This unit provides a foundation for those students seeking to pursue further study of specialist marketing units; however it covers the broad scope of marketing sufficient for those students undertaking only one marketing unit.
The learning goals associated with this unit are to:
- describe key marketing concepts
- recognise the applications of these key marketing concepts in real-life situations
- discuss how these key marketing concepts can be used in analysing a range of marketing problems
- demonstrate how marketing helps organisations to satisfy their customers' needs and wants.
Within semester assessment: 50% + Examination: 50%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information