12 points, SCA Band 1, 0.250 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2018 (On-campus)
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Communication Design Studio 2A will elaborate on the practical and conceptual skills developed inand . Students will be exposed to a broad range of creative communication processes from print to digital media, and will be able to identify the appropriate context(s) to which they would be applied independently and in conjunction with one another.
Students will explore a range of media elements including typography, image, layout, three-dimensional form, sound and motion as core components to their communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, production methods and technologies, and the planning and management of design outcomes.
Students will be encouraged to approach all projects with an open attitude to experimentation and critical enquiry. Studies in this unit will help students develop an understanding of the vital space communication designers occupy in developing and contributing to the language of contemporary visual culture, alongside the social responsibilities inherently associated with this.
On successful completion of this unit, students will:
- construct communication design solutions utilizing a variety of media, including manual, print and digital processes with an open attitude to experimentation and critical inquiry
- explore design solutions that utilize sound and motion as core components to their outcome;
- produce design solutions that demonstrate an understanding of narrative conventions;
- identify and competently use the technology appropriate for each design outcome;
- plan and manage a design outcome from initial concept to final resolution;
- demonstrate an understanding of how observation, analysis, response and conceptual thinking contributes to the practice of communication design;
- confidently articulate an informed rationale for each communication design solution.
- understand and apply the rules of occupational health and safety appropriate to the discipline practice.
100% progressive assessment by a series of assignments
8 contact hours plus 16 hours of private study hours per week.
See also Unit timetable information