Undergraduate - Area of Study Marketing (BBus)

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Caulfield

Notes

Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Units

To complete the marketing major in the Bachelor of Business, students must complete:

(a.) Seven units (42 points):

MKF1120 Marketing theory and practice
MKF2111 Buyer behaviour
MKF2121 Marketing research methods
MKF2131 Marketing decision analysis
MKF3121 Marketing planning and implementation
MKF3131 Strategic marketing
MKF3461 Marketing communication

(b.) one unit (6 points) from the following list:

BTF3181 Marketing law
MKF2401 Marketing issues in packaging design
MKF3001 Special studies unit
MKF3141 Issues in competitive advantage
MKF3301 Services marketing
MKF3471 Sales management and negotiation
MKF3500 Survey data analysis
MKF3511 Monash Australian marketing study program
MKF3521 International study program in marketing
MKF3531 International marketing
MKF3881 Electronic marketing
MKX1500 Retail management principles
MKX2521 Brand management
MKX2531 Not for profit marketing
MKX2901 Green marketing
MKX3002 Enhanced research skills
MKX3200 Sport marketing and sponsorship
MKX3445 International retailing
MKX3481 Marketing channels
MKX3541 China study program in marketing
MKX3621 Advertising management
MKX3631 Marketing internship
MKX3671 Advertising campaigns

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degrees

3806 Bachelor of Business

Double degrees

3819 Bachelor of Business and Bachelor of Visual Arts
4503 Bachelor of Health Science and Bachelor of Business