2601 - Bachelor of Psychology and Management/Marketing

This course aims to produce highly trained and proficient graduates who are well qualified to apply their psychological training to work in a business environment. The content of the program will provide students with excellent training for further postgraduate study in psychology or business.

The learning goals of this course are to:

• take a structured approach to organisational data analysis, problem solving and decision making
• apply relevant theory, tools and techniques to solving problems in a dynamic organisational environment
• carry out organisation specific projects and recommend responses to issues and opportunities that may impact on an organisation's performance
• operate effectively in a multidisciplinary organisational environment while providing specialist advice from a management/marketing perspective
• approach organisational issues in a professional and socially responsible manner.

The course structure has three main components:

• a set of core units which provide an introduction to the key areas of business study
• a major in psychology
• a major in either management or marketing (the units taken as part of these studies must be from the student's campus of enrolment).

The degree requires completion of 24 units (144 points) over a maximum of eight years as follows:

(a.) Six compulsory units (36 points)

• AFF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(b.) a major of 10 units (60 points) in psychology:

• PSY1011 Psychology 1A
• PSY1022 Psychology 1B
• PSY2031 Developmental and biological psychology
• PSY2042 Cognitive and social psychology
• PSY2051 Research design and analysis
• PSY2112 Organisational psychology
• PSY3032 Abnormal psychology
• PSY3041 Psychological testing, theories of ability and ethics
• PSY3051 Perception and personality
• PSY3062 Research methods and theory

(c.) a further seven units (42 points) to complete a major of eight units in either management or marketing*

* Depending on the major chosen, one or more of the units in the major may have already been studied as part of the group of common core units - where this is the case, students will complete additional unit/s.

(d.) completion of the capstone unit PMM3020 Psychology, management and marketing (6 points)

Additional degree requirements:

• a maximum of 10 first-year level units (60 points)
• a minimum of seven third-year level units (42 points)
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Units required for specified majors

Management

(a.) The following six units:

• MGF1010 Introduction to management
• MGF1100 Managerial communication
• MGF2111 Organisational behaviour
• MGF2351 International business
• MGF3401 Strategic management
• MGF3621 Organisational change

(b.) two units from the following list:

• MGF2341 Managing employee relations
• MGF2511 Managing quality, innovation and knowledge
• MGF2661 Human resource management
• MGF3361 Performance management
• MGF3381 Managing information systems
• MGF3681 International management
• MGX3771 Operations management
• MGX3991 Leadership principles and practices

Marketing

(a.) The following six units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) two units from the following list:

• MKF2131 Marketing decision analysis
• MKF3141 Issues in competitive advantage
• MKF3471 Sales management and negotiation
• MKF3531 International marketing
• MKX2521 Brand management
• MKX3481 Logistics and fulfilment
• MKX3621 Advertising management
• MKX3631 Marketing internship

This degree is recognised by the following legal entities:

• Australian Psychology Accreditation Council (APAC)
• Australian Marketing Institute
• Australian Institute of Management (AIM).

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Bachelor of Psychology and Management/Marketing