MKF2121 - Marketing research methods

Leader(s): Dr Dominic Thomas

Offered

Caulfield First semester 2009 (Day)
Caulfield Second semester 2009 (Evening)

Synopsis

The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

ETX1100 or PSY1022 and MKF1120

Co-requisites

MKF2111 or MKW2111

Prohibitions

MKW2420, MKC2500