MKX3631 - Marketing internship

Leader(s): Ms Maureen Griffiths (Berwick); Mr Peter Scholem (Caulfield)

Offered

Berwick First semester 2009 (Day)
Berwick Second semester 2009 (Day)
Caulfield First semester 2009 (Day)
Caulfield Second semester 2009 (Day)
South Africa Second semester 2009 (Day)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Objectives

The learning goals associated with this unit are to:

• critically analyse a marketing activity
• evaluate the impact of a specific marketing theory within a business context
• evaluate the experience of working within an organisation
• communicate clearly and effectively with both business and academic

Assessment

Within semester assessment: 100%

Contact hours

Contact as specified by unit coordinator

Prerequisites

As appropriate for the area of internship. Students must also check with the Student
Services Centre as to their eligibility before enrolling in this unit. It should be taken in the final year of the degree, ideally in the final semester.