MKF3141 - Issues in competitive advantage

Leader(s): Ms Jane Carroll

Offered

Caulfield First semester 2009 (Day)
Caulfield Second semester 2009 (Evening)

Synopsis

The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Objectives

The learning goals associated with this unit are to:

• identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
• analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
• critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
• create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

Students must have passed AFF1000, BTF1010 and MKF1120 or must have passed MKF1120 and PMM1010