1337 - Bachelor of Business (Management) and Bachelor of Business (Marketing)

The course is designed to provide graduates with high-level skills in the specialised fields of marketing and management. Graduates will be capable of pursuing careers in a wide range of marketing and management areas. The course blends a conceptual theoretical framework with practical applications and covers basic discipline material through to more specialised marketing and management requirements. Graduates will be well equipped to seek employment in both private and public-sector enterprises.

Refer to the Bachelor of Business (Management) single degree entry at http://www.monash.edu.au/pubs/2009handbooks/courses/0316.html and the Bachelor of Business (Marketing) single degree entry at http://www.monash.edu.au/pubs/2009handbooks/courses/0314.html single degree entries.

The course structure has three main components:

• a set of core units which provide an introduction to the key areas of business study
• majors in management and marketing (all units taken as part of these majors must be from the student's campus of enrolment)
• eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a third major.

The degree requires completion of 32 units (192 points) over a maximum of 10 years of study as follows:

(a.) 24 units (144 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

i) six compulsory common core units (36 points):

• AFF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a 10 unit (60 points) major in management*

(iii.) a 10 unit (60 points) major in marketing*

• the requirements of the majors are listed below
• for each major, at least two units (12 points) must be completed at each of second and third-year levels

* The compulsory common core units MGF1010 and MKF1120 are included in the 10 unit majors.

(b.) eight open electives (48 points)

• may be taken from disciplines offered by another faculty
• may be taken from any Faculty of Business and Economics programs and campuses.**

** NOTE: Enrolment in units at another campus is subject to there being spare capacity after students from that campus have enrolled.

Additional degree requirements:

• the unit MKF2331 (Retail promotion) is excluded from this degree
• a maximum of 13 first-year-level units (78 points)
• a minimum of eight third-year-level units (48 points), of which at least five units (30 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Units required for specified majors

Management

(a.) the following six units:

• MGF1010 Introduction to management
• MGF1100 Managerial communication
• MGF2111 Organisational behaviour
• MGF2351 International business
• MGF3401 Strategic management
• MGF3621 Organisational change

(b.) four units from the following list:

• MGF2341 Managing employee relations
• MGF2511 Managing quality, innovation and knowledge
• MGF2661 Human resource management
• MGF3361 Performance management
• MGF3381 Managing information systems
• MGF3681 International management
• MGX3771 Operations management
• MGX3991 Leadership principles and practices

Marketing

(a.) the following six units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) four units from the following list:

• MKF2131 Marketing decision analysis
• MKF3141 Issues in competitive advantage
• MKF3471 Sales management and negotiation
• MKF3531 International marketing
• MKX2521 Brand management
• MKX3481 Logistics and fulfilment
• MKX3621 Advertising management
• MKX3631 Marketing internship

This degree is recognised by the following legal entities:

• Australian Institute of Management (AIM)
• Australian Marketing Institute.

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Bachelor of Business (Management)

Bachelor of Business (Marketing)