Bachelor of Business (Management)/Bachelor of Business (Marketing)

Course code: 1337 + Course abbreviation: BBus(Mgt)/BBus(Mktg) + Total credit points required: 192 + 4 years full-time, 8 years part-time

Study mode and course location

On-campus (Caulfield)

Course description

This double degree course allows students to qualify with both the Bachelor of Business (Management) and Bachelor of Business (Marketing) degrees.

This combined course is designed for students seeking a career in management or in the marketing industry. In addition to providing a core of marketing and management units, the course provides specialist study in key areas.

Course structure

Areas of study

Students must complete a major specialisation in both management and marketing.

Other studies may be drawn from any of the disciplines taught on the Caulfield campus by the Faculty of Business and Economics. These other studies can in some cases form a third major in a business discipline.

Up to six open electives may also be taken from other campuses or other Monash faculties.

Course requirements

The degree requirements are:

(a) completion of six compulsory common core units (36 points):

AFF1110 Accounting for financial decision making
BTF1010 Commercial law
ECF1100 Microeconomics
ETX1100 Business statistics
MGF1010 Managing people and organisations
MKF1120 Marketing theory and practice

(b) outer core – completion of eight outer-core units (48 points), including the four compulsory units (24 points) listed below and a further four units (24 points) from the remaining units listed below:

MGF2351 International business*
MGF3401 Strategic management*
MKF2111 Buyer behaviour*
MKF3141 Issues in competitive advantage*
AFF1300 Money and capital markets
AFF2631 Financial management
AFF2851 Accounting information systems and financial modelling
BTF2220 Corporations law and trusts
BTF2601 Banking law
ECF1200 Macroeconomics
ECF3550/ECF2550 Business in Asia
ETX2111 Business data modelling (recommended)

^{* Compulsory}

(c) strand – the following 12 units (72 points) are compulsory and a complete a major specialisation in both management and marketing:

Management units

MGF1100/MGF2100 Managerial communication
MGF2111 Organisational behaviour
MGF2661 Human resource management
MGF3381 Managing information systems
MGF3621 Organisational change
MGF3681 International management

Marketing units

MKF2121 Marketing research methods
MKF2131 Marketing decision analysis
MKF3121 Marketing planning and implementation
MKF3131 Strategic marketing
MKF3461 Marketing communication
MKX3481 Logistics and fulfilment
(d) a total of 32 units (192 points) over a maximum of 10 years of study.

(e) a maximum of 13 first-year-level units (78 points).

(f) a minimum of eight third-year-level units (48 points), of which at least five (30 points) must be from those offered by the faculty on the campus delivering this program.

(g) an option to include a maximum of six units (36 points) in disciplines taught by other Monash faculties or from units offered on campuses other than the campus delivering this program.

(h) At least two non-compulsory units (12 points) must be outside the main field of study.

The following unit is excluded from this degree: MKF2331 (Retail promotion).

Professional recognition

This degree with relevant units is recognised by the following legal entities:

Australian Institute of Management
Australian Marketing Institute

It is important to note that professional recognition may be dependent upon the correct choice of units. For further details, refer to ‘Professional recognition’ earlier in this section of the handbook.

Contact details

Telephone +61 3 9902 6011, fax +61 3 9903 2955, email enquiries.caulfield@buseco.monash.edu.au or visit www.buseco.monash.edu.au.

Course coordinator

Mr David Watson

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