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MKF3121 - Marketing planning and implementation

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Colin Jevons


Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Day)


The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.


The learning objectives of this unit are to:


Assignments: 40%
Examination (2 hours): 60% (including viva voce test)

Contact hours

3 Hours class contact or equivalent per week


MKF2111 or MKW2111, MKF2121 and MKF2131