Skip to content | Change text size

MKF1120 - Marketing theory and practice

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Peter Wagstaff

Offered

Caulfield First semester 2007 (Day)
Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Day)

Synopsis

Introduction to marketing activities undertaken by a wide range of organisations (business, government, profit, non profit); examines marketing theory, the marketing concept and its evolution from a strategic and applied perspective. The development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing dcision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Objectives

The learning objectives of this unit are to:

Assessment

On-campus - Assignment(s): 25%
Class test:25%
Examination (2 hours): 50%
Online - Assignment(s): 50%
Examination (2 hours): 50%
Distance - Assignment(s): 50%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prohibitions

MKW1401