MKF2131 - Marketing decision analysis

Leader: Dr Yelena Tsarenko

Offered

Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Day)

Synopsis

Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.

Objectives

The learning objectives of this unit are to:

• develop a capability for applying marketing models to a range of marketing phenomena;
• equip students with the ability to interpret output and develop management recommendations;
• appreciate the assumptions and limitations of marketing models.

Assessment

Assignment(s): 40%
Examination (2 hours): 60%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

ETX1100 or PSY1022, MKF2121, MKF1120