MKF2121 - Marketing research methods

Leader: Dr David Stewart

Offered

Caulfield First semester 2007 (Day)
Caulfield Second semester 2007 (Evening)

Synopsis

The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.

Assessment

Assignments: 50%
Examination (3 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

ETX1100, or PSY1022, MKF1120

Co-requisites

MKF2111 or MKW2111

Prohibitions

MKW2420, MKC2500