Bachelor of Arts (Communication)

Course code: 1708 + Course abbreviation: BA(Comn) + Total credit points required: 144 + 3 years full-time, 6 years part-time

Study mode and course location

On-campus (Gippsland)

Off-campus (Gippsland P/T only; Singapore)

Multimode (Gippsland)

Course description

This course provides an interdisciplinary core to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocational and academic areas. This degree combines a major in communication theory with studies in humanities and an additional specialisation (some offered by faculties other than Arts).

Course objectives

The degree aims to provide students with conceptual tools for describing and analysing communications media in a number of different ways.

Course structure

Students complete a compulsory major in communications, with additional studies chosen from a variety of arts disciplines.

Areas of study

In addition to the communications major, minors can be taken in Australian Indigenous studies, Australian studies, community studies, English, history-politics, philosophy, psychological studies, psychology, public relations, social and community welfare, sociology and writing.

For full information on the communications major and all minors offered, refer to the ‘Areas of study’ section on the Arts faculty website at www.arts.monash.edu.au/current/coursework/study_areas/.

Course requirements

Students must the complete the following:

(a) a communications major (48 points)

(b) an arts minor (24 points)

(d) a further 12 arts points at first, second or third-year level

(e) a specialisation sequence (36 points) in one of business computing, journalism, photomedia, multimedia, marketing, management or writing

(f) a minimum of 36 points at third-year level (includes those completed in the communications major and specialisation sequence).

Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty. Students undertaking a specialisation sequence in management, marketing, photography, or business computing will only be able to complete a further 12 points outside of the faculty.

Note that no more than 10 units (60 points) are to be completed at a first-year level. Students have a maximum of eight years to complete this course.

Specialisation sequences

Note that the specialisation sequence is not equivalent to a major.

Journalism

Students complete the following compulsory units:

JRN1902 Newsroom practice and theory
JRN1903 News feature writing

plus four of the following (including at least two units at third-year level):

JRN2901/3901 International journalism
JRN2903/3903 Online journalism
JRN2904/3904 Editing for the print media
JRN2905 Radio journalism
JRN2906 Television journalism
JRN2907 Radio/television journalism
JRN2909/3909 Media law
JRN2910/3910 Journalism ethics

Business computing (Faculty of Information Technology)

Students complete the following six units:

GCO1851 Computing systems and applications
GCO2851 Programming for business applications
GCO2852 Business systems analysis
GCO2813 Information systems design
GCO3851 Database management systems
GCO3816 Information systems and management

Marketing (Faculty of Business and Economics)

Students complete the following six units:

MKW1120 Marketing theory and practice
MKW2402 Consumer behaviour
MKW2420 Market research methods
MKW2460 Integrated marketing communication
MKW3440 Marketing strategy
MKW3444 International marketing

Management (Faculty of Business and Economics)

Students choose six of the following units:

Recommended units

MGW1010 Managing people and organisations
MGW1100 Managerial communication
MGW2430 Human resource management
MGW3130 Organisational change and development
MGW3401 Strategic management

Electives

MGW2230 Organisational behaviour
MGW2351 International business
MGW2681/MGW3681 International management
MGW2332 Managing services
MGW2323 Employment relations

Multimedia (Art and Design)

DIS1103 Digital processes
DIS1704 Web design
DIS2909 Electronic design
DIS2105 Digital imaging
DIS2906 Design for multimedia
DIS3906 Digital publication

Photomedia (Art and Design)

DIS1103 Digital processes
PHO1203 Photomedia imaging
DIS2105 Digital imaging
PHO2207 Photomedia processes
DIS3904 Digital imaging studio
PHO3207 Photomedia project 1

Writing

Students complete the following six units, including at least two units at second-year level:

ENH2407/3407 Authorship and writing
WRT3421 Writing 1: techniques

plus any four of the following:

ENH2404/3404 Popular writing and criticism
ENH2405/3405 Contemporary fiction
COM2408/3408 Screen theories and techniques
HPL2506/3506 Researching and writing community history
WRT3422 Writing 2: portfolio

Contact details

www.arts.monash.edu.au/current/coursework/contact_us/

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