MKW3444 - International marketing

Leader: Dr Mike Willis, Malaysia: Ms Ghazala Khan

Offered

Berwick Second semester 2007 (Day)
Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Malaysia First semester 2007 (Day)
Peninsula First semester 2007 (Day)
South Africa First semester 2007 (Day)

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment

On-campus - Assignment(s): 50%
Examination (3 hours): 50%
Distance - Assignment(s): 50%
Examination (3 hours): 50%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

MKW1120