Monash home | About Monash | Faculties | Campuses | Contact Monash |
Staff directory | A-Z index | Site map |
Berwick First semester 2007 (Day)
Berwick Second semester 2007 (Day)
Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Hong Kong First semester 2007 (Off-campus)
Malaysia First semester 2007 (Day)
Malaysia Second semester 2007 (Day)
Malaysia Summer semester A 2007 (Day)
Peninsula First semester 2007 (Day)
Peninsula Second semester 2007 (Day)
Singapore First semester 2007 (Off-campus)
South Africa First semester 2007 (Day)
South Africa Second semester 2007 (Day)
Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.
The learning objectives of this unit are to:
On-campus - Assignment(s): 50%
Examination (2 hours): 50%
Off Campus - Assignment(s): 50%
Examination (2 hours): 50%
3 Hours class contact or equivalent per week
MKW1401, MKF1120