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Berwick First semester 2007 (Day)
Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Hong Kong First semester 2007 (Off-campus)
Malaysia Second semester 2007 (Day)
Peninsula Second semester 2007 (Day)
Singapore First semester 2007 (Off-campus)
South Africa First semester 2007 (Day)
The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.
The learning objectives of this unit are to:
Assignment(s): 50%
Examination (3 hours): 50%
3 Hours class contact or equivalent per week
MKW2402 or MKW2111
MKW2121