Course code: 0556 + Course abbreviation: BA/BBus(Mktg) + Total credit points required: 204 + 4 years full-time, 8 years part-time + Managing faculty: Arts
On-campus (Caulfield)
This course provides students with a broad understanding of business and specialised skills in marketing combined with the broad teaching and learning objectives of the Bachelor of Arts degree. The BA asks of students that they satisfy the requirements of study within the very wide range of disciplines in the humanities, social sciences and communications offered by the faculty, and of some disciplines offered by other faculties. Students are encouraged to grasp the opportunity provided by undertaking a Bachelor of Arts to develop their imaginations and gain a broad understanding of the new ideas and values with which they will be challenged.
Students must complete 96 points in the Bachelor of Arts component and 108 points in the Bachelor of Business (Marketing) component.
For information on arts majors and minors, refer to the `Areas of study' section on the Arts faculty website at http://www.arts.monash.edu.au/current/coursework/study_areas/.
(a)
arts discipline major (48 points)
(b) arts discipline minor (24 points)
(c) an additional arts discipline first-year sequence (12 points)
(d) a further 12 points in arts units.
(a) Inner core - completion of six compulsory units (36 points):
(b) Outer core - completion of six outer core units (36 points), including the two compulsory units (12 points) listed below and a further four units (24 points) from the remaining units listed:
(c) Strand - the following six units (36 points) are compulsory and complete a major specialisation in marketing:
(d) a maximum of 10 first-year
level units.
Note that students have a maximum of 10 years to complete this course.
This degree is recognised as meeting academic requirements for membership by the Australian Marketing Institute.
Website: http://www.arts.monash.edu.au/current/coursework/contact_us/
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