Master of Business Administration/Master of Marketing

• Course structure

Course code: 3185 + Course abbreviation: MBusAdm/MMktg + Course director: Associate Professor Peter Reed + Offered on-campus at Caulfield + Normally completed in five semesters of full-time study or ten semesters of part-time study

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Applicants require a degree with a minimum of a credit average (60 per cent) from a recognised tertiary institution, and a minimum of two years relevant full-time post-degree work experience (four years preferred).
This is a fee-paying course. Candidates should consult the MBA Programs office as to the 2003 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Course structure

The course comprises 20 units as follows:
(a) Ten core units:

• MBA9001 Managerial and leadership skills
• MBA9007 Business analysis and planning
• MBA9004 Accounting for business
• MBA9005 Corporate finance
• MBA9006 Marketing
• MBA9008 Managing people at work
• MBA9009 Information systems
• MBA9002 The legal environment of business
• MBA9003 Economics for managers
• MBA5005 Strategic management

(b) Plus three compulsory marketing units:

• MKF9110 Buyer behaviour
• MKX9261 Integrated marketing communication
• MKX9120 Marketing research and forecasting

(c) Plus four electives:

• One 4000 or 9000-level unit from the Department of Marketing
• One 4000-level units from the Department of Marketing
• Two 5000-level units from the Department of Marketing

(d) Plus three marketing units:

• MKF5200 Assessing marketing performance
• MKX5251 Case studies in strategy
• MKX5002 Marketing/MBA project

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