MBA5005

Strategic management (6 points)

(BUS)

Leader: Ken McLeod Professor Peter Fitzroy

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2003 (Evening)
Caulfield Second semester 2003 (Day)
Caulfield Second semester 2003 (Evening)
Caulfield First semester 2004 (Day)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2004 (Evening)

Synopsis: Strategic management is concerned with creating organisations that create value to all stakeholders in a turbulent world. This unit integrates material from earlier units in the MBA degree, in particular from marketing, accounting, operations, individual and organisational behaviour, information technology and finance within a strategic framework. On completion of the unit students should be able to understand the key influences on the development of an organisation's strategy, analyse those influences, propose appropriate strategic behaviour for an organisation and demonstrate an understanding of how strategic change can occur within an organisation.

Assessment: Company performance assignment: 20% + Two case studies: 70% + Class participation: 10%

Contact Hours: 3 hours per week, or 39 contact hours