MBA9006

Marketing (6 points)

(BUS)

Leader: Associate Professor Peter Reed / Professor Mike Ewing

Offered:
Caulfield First semester 2003 (Day)
Caulfield First semester 2003 (Evening)
Caulfield Second semester 2003 (Day)
Caulfield Second semester 2003 (Evening)
Caulfield First semester 2004 (Day)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2004 (Evening)

Synopsis: This unit provides students with an understanding of the key concepts of marketing and an insight into the role of marketing in contemporary business organisations. The unit is presented within a marketing planning framework in which marketing theories and concepts focus on the practical need of developing and implementing effective marketing strategies. It provides a foundation for MBA students wishing to undertake a range of electives in such areas as service marketing, international marketing, logistics and other marketing specialisations.

Assessment: Team-based marketing plan: 45% + Mid-semester mini test: 15% + Examination:40% + Students must pass the examination in order to pass the unit

Contact Hours: 39 contact hours

Prerequisites: Students must be enrolled in the MBA program