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Wed Jul 28 10:53:42 EST 1999
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The Bachelor of Communication course is aimed at satisfying the community and professional needs for graduates who not only have undertaken a major in communication theory with studies in arts, but who will have a detailed knowledge of an area of professional specialisation which will direct their future career paths.
The
objectives of the Bachelor of Communication course are to provide students with
1 A knowledge of:
2 An understanding of the
3 The skills to
4 The attitudes of
Applicants should possess the Victorian Certificate of Education (or equivalent) including at least a grade average of C in English. Mature age applicants who have either not satisfied entry requirements or have done so more than three years prior to their application will be required to pass a minimum of two open learning subjects or two non-award subjects in order to meet minimum entry requirements.
To complete the requirements for the Bachelor of Communication degree, students must:
Individual subjects and specialisation sequences will be offered only if there is sufficient student demand.
The objectives of the advertising sequence are to provide students with a knowledge of:
and the skills to
The advertising specialisation will comprise the following sequence of subjects:
Arts sequences offered at Berwick include German, international studies, Japanese, Korean, philosophy and Spanish. Alternatively, students may select a sequence of arts subjects taught at one of the other campuses of the university. Students who opt for this alternative should note that it may involve travelling to another campus to attend lectures and attention will need to be paid to the lecture timetable.
The
business information technology specialisation will provide students with the
basis for understanding and implementing information technology within a
variety of areas, including media work, public relations, marketing, management
and journalism. In addition to learning essentials of a variety of work tools,
students will gain some insight into the application of information technology
to business aspects of their professional area.
Subjects have been drawn from the same or similar offerings in the Bachelor of
Information Management degree, where there is a similar requirement for
essential computing skills to facilitate the application of more theoretical
skills to the working environment.
The business information technology specialisation will comprise the following
sequence of subjects:
Note that the business information technology specialisation is offered at Berwick campus only if there is sufficient student demand.
Mass
communications is an interdisciplinary major which responds to a need and
demand for graduates who are knowledgeable about mass communications and who
can apply that knowledge to a range of vocational and academic areas. It is
designed to service a variety of career paths, including journalism, education,
educational media systems, public relations, organisational management, as well
as leading to postgraduate study.
The range of subjects offered is designed to equip students with specialised
but flexible skills in describing and analysing the organisation, and the
processes, diverse uses and effects of 'traditional' and 'new' mass
communications technologies (print, electronic and film). Students develop an
understanding of the practical operation of these media as well as the social
and cultural dimensions of mass communications, considering the audiences,
producers and policy-makers involved. Students also develop skills in utilising
language, image and media delivery systems to communicate effectively.
The communication sequence will comprise the following six subjects:
two of the following
The
Faculty of Information Technology will offer a three-year specialisation in
information management systems. The sequence will provide students with a basis
for understanding the basic theory and practice of information management and
its role in society. Elements of the specialisation support the practical
aspects, as well as the theoretical aspects of managing information within a
variety of areas, including media work, public relations, marketing, management
and journalism.
The subjects have been drawn from the same or similar offerings in the Bachelor
of Information Management degree, where there is a similar requirement for
essential understanding to enable the application of both theoretical and
practical skills to the working environment.
The information management systems specialisation will comprise the following
sequence of subjects:
Note that the information management systems specialisation is offered at the Berwick campus only if there is sufficient student demand.
On
completion of a sequence in journalism studies, students are expected to have
developed literacy skills (writing, verbal, computer, visual, televisual,
statistical); knowledge of legal issues (eg defamation and libel,
copyright, freedom of the press); understanding of ethics (eg rights to
privacy, culturally appropriate media practice); communication and negotiation
skills; information management skills.
The journalism studies sequence will equip students with a range of journalism
skills and knowledge, appropriate for flexible application in a variety of
employment settings.
The skills and knowledges developed are those required by journalists (or those
using journalism skills) for the future. Such journalists will possess
well-developed literacy skills in a variety of media. Graduates will be able to
contribute knowledgeably and in socially responsible and ethical ways to the
particular communities they find themselves in, drawing on an informed
inter-cultural awareness and an understanding of the professional and ethical
codes and responsibilities of journalism. Students will also be equipped to
engage knowledgeably and responsibly with the rapid developments in mass
communication technologies and their social consequences.
The journalism studies specialisation will comprise the following sequence of
subjects:
one of the following
The objective of the public relations sequence is to provide students with a knowledge of:
and the skills to
The public relations specialisation will comprise the following sequence of subjects:
The tourism specialisation will comprise the following sequence of subjects:
wwwdev@monash.edu.au
Wed Jul 28 10:53:42 EST 1999