GSC3402

Policies, audiences, futures

Cathy Greenfield

8 points - 3 hours per week - First semester - Gippsland and distance - Prerequisites: GSC2411 or equivalent or permission

Objectives On successful completion of the subject students should be able to articulate the factors entailed in policy formation, implementation and assessment and the range of media activities in which a policy focus is appropriate; the range of approaches to audiences and to audience research; the basic elements of research design; the social, political and economic issues integral to communication technology developments and the available frameworks for conceptualising these.

Synopsis The subject builds on students' knowledge of existing communication technologies by focusing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work (1) to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a 'policy' focus may be appropriate; (2) to understand past and current debates over audiences and their conception; and (3) to develop ways of describing and analysing technological developments and to consider their likely social, political and economic consequences.

Assessment Essay one (2750 words): 45% - Essay two (2500words): 40% - Annotated dossier: 10%

Prescribed texts

Craik J, Moran A and James B J (eds) Public voices, private interests Allen and Unwin, 1995

Back to the 1999 Arts Handbook

GSC3402

Policies, audiences, futures

Associate Professor Cathy Greenfield

6 points - 2 hours per week (flexible learning) - First semester - Berwick

Objectives On successful completion of the subject students should be able to articulate the factors entailed in policy formation; implementation and assessment and the range of media activities in which a policy focus is appropriate; the range of approaches to audiences and to audience research; the basic elements of research design; the social, political and economic issues integral to communication technology developments and the available frameworks for conceptualising this.

Synopsis This subject builds on students' knowledge of existing communications technologies by focussing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a 'policy' focus may be appropriate; to understand past and current debates over audiences and their conception; and to develop ways of describing and analysing technological developments and be able to consider their likely social, political and economic consequences.

Assessment Two essays totaling (5000 words): 100%

Prescribed texts

Craik J James Bailey J and Moran A (eds) Public voices: Private interests Allen and Unwin, 1995

Back to the 1999 Arts Handbook