MKB1600

Tourism marketing

Mr Phillip Curry

6 points - One 2-hour lecture and one 1-hour tutorial per week - First semester - Berwick

Objectives On completion of this subject students should be able to undertake a marketing analysis of a tourism organisation, develop marketing strategy for tourism organisations, undertake environmental analysis for the tourism industry, develop service quality constructs for the tourism industry and implement customer service strategies in tourism organisations.

Synopsis An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Assessment Major assignment (syndicate - 5000 words): 30% - Minor assignment (2000 words): 20% - Examination (2 hours): 50% - The examination must be passed in order to pass the subject.

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