Course Code: IBBMDB
The Bachelor of Business/Associate Diploma of Business (Marketing) program offers students the opportunity to graduate with two separate awards, a Monash University Bachelor of Business degree and a Casey Institute of TAFE Associate Diploma of Business (Marketing). Normally these awards (if they are undertaken alone) are of three and two years duration respectively. When taken in conjunction, students are able to cross-credit subjects from one award to the other, allowing them to complete both courses after four years of full-time study.
Upon completion of the Bachelor of Business/Associate Diploma of Business (Marketing) students will:
Satisfactory completion of the VCE with English, units 3 and 4, and Mathematics, units 1 and 2.
Applicants may also satisfy entrance requirements on the basis of qualifications deemed to be the equivalent of the above VCE. TAFE qualifications (eg the first year of a TAFE associate diploma or a TAFE qualification that satisfies the first year of a TAFE associate diploma) or comparable Year 12 qualifications including International Baccalaureate or approved tertiary-level study completed in Victoria, other States of Australia or overseas may satisfy entry requirements.
Those who have reached at least twenty-three years of age in the year of application and who have either not satisfied the above entrance requirements or have done so more than three years prior to their application, may apply for entry. These applicants will be required to pass an admission test and undertake other assessments as prescribed.
Successful completion of at least two open learning (OLA) subjects may satisfy entry requirements.
Double award students pay two sets of fees - one for the university component of their studies and one for the TAFE component. The Higher Education Contribution Scheme (HECS) requires contributions to be made by students towards the cost of their higher education studies commenced after 1 January 1989. The amount to be contributed depends on the study load (subjects) undertaken each semester, and is payable whether or not a pass in each subject is achieved. An additional fee will also apply for amenities and library services. More detailed information relating to HECS can be obtained from Student Relations and Inquiries, Monash University, Berwick Campus, Clyde Road, Berwick, Victoria 3806. For the TAFE component students pay an up front course fee and a student services and amenities fee.
Credits and exemptions may be considered for previous tertiary-level study or post-secondary study (including TAFE) in Australia and overseas. Each application is assessed on a case-by-case basis. It is essential that subjects submitted for credit and exemption fit the philosophy and principles of this degree course of study. Subjects studied more than ten years ago are regarded as beyond a reasonable time limit and will not be considered for credit/exemption.
This course is taught on-campus at the Berwick Campus of Monash University and the Berwick Campus of Casey Institute of TAFE.
Successful completion of the required subjects will satisfy the tertiary requirements for admission as an Associate of the Australian Society of Certified Practising Accountants (ASCPA). To achieve CPA status, graduates would need to complete the society's CPA program and satisfy an experience requirement.
Students undertaking the management stream should consider application for membership of the Australian Institute of Management.
The Bachelor of Business with a major in marketing will satisfy the requirements for affiliate membership to the Australian Marketing Institute. Those who complete an Associate Diploma of Business (Marketing) without a marketing major in their Business degree will have to work for three years in a marketing position to be eligible for affiliate membership.
Four years full time.
Students must complete eighteen subjects to satisfy the requirements for the Bachelor of Business degree.
(a) A candidate must complete the following five core business subjects:
Students must complete the following subjects to satisfy the requirements for the Associate Diploma of Business (Marketing):
The course includes an accounting major with a minimum of six subjects. Additional accounting subjects are also provided for students who wish to satisfy the educational requirement for admission to the qualifying studies of the professional accounting bodies.
The primary objective of the accounting major is to provide students with the theoretical knowledge and practical skills to competently and professionally contribute to the management, information systems structure and operation, and financial planning of business entities. It aims also to develop skills in information technology, problem solving and communication, and an understanding of the relationships among various disciplines which contribute to a broad-based multidisciplinary business education.
The following accounting subjects are available to students undertaking the Bachelor of Business degree:
Successful completion of the required subjects will satisfy the tertiary requirements for admission as an Associate of the Australian Society of Certified Practising Accountants (ASCPA). To achieve CPA status, graduates would need to complete the society's CPA program and satisfy an experience requirement.
Graduates who take these required subjects also satisfy the tertiary requirements for admission to The Institute of Chartered Accountants. Membership may be applied for following successful completion of the institute's Professional Year program, and an experience requirement.
For associate membership:
The economics major aims to provide a rigorous education in the ethics, theories and principles of economics, and their application, developed sequentially over three levels of difficulty, including advanced studies in at least two specialised branches of the discipline. Students will acquire the knowledge and skills necessary to contribute substantially to business and the professions and, given a sufficient level of scholastic achievement, to advance to honours and postgraduate studies. Graduates will also have the ability to view their learning in a multidisciplinary context which takes into account the relationship between economics and other disciplines of business and social sciences.
Students enrolling in the Bachelor of Business degree may elect to complete a major of six subjects of economics, or may select fewer economics subjects as electives to support their chosen majors. Subjects available are:
The primary objective of the management major is to develop, within a multidisciplinary framework, a sound understanding of management theories and practices which reflect high ethical standards and contribute to business and professional success and the optimisation of organisational resource use. Provision is made for students to focus on strategic management and/or employer relations and for those demonstrating high levels of achievement to proceed to honours and postgraduate studies.
Compulsory subjects:
plus four subjects chosen from:Students undertaking the management stream should consider application for membership of the Australian Institute of Management.
The objectives of the marketing major are, within the framework of the multidisciplinary degree course, to provide students with understandings of the role, scope, principles and concepts of marketing; to develop knowledge and skills in consumer behaviour, marketing research, promotion and sales management; and to cultivate the ability to operate effectively in domestic and international marketing environment. Students demonstrating a high level of scholastic achievement are encouraged to undertake higher level studies.
To complete the major in marketing a student would be required to take the following four subjects in addition to the marketing studies undertaken in the associate diploma:
The primary objective of the tourism management major is to provide an industry-specific focus for students seeking to complement (multidisciplinary) studies in management, economics, marketing and accounting. The sequence of subjects aims to cultivate in students the knowledge, skills, values and attitudes which will, with appropriate experience, equip them to function effectively in management positions in various sectors of the tourism industry, or to proceed to higher level studies in tourism.
The major in tourism management commences with a broad overview of the industry and progresses to a more detailed examination of tourism business operations management. The advanced level subjects are concerned with destination management and project development. With the compulsory core subjects, and appropriate choices in other major or submajor streams, graduates with a tourism management major will be well prepared to enter a management career path in public or private tourism-related activities, or for successful operation of their own tourism business.
The major stream in tourism management comprises six compulsory subjects as follows:
Law is offered as a submajor in the Bachelor of Business degree. All students must complete TBB1201 (Introduction to business law). The following additional subjects should be taken for professional studies in accounting:
Students whose academic performance is considered of sufficient standard may proceed to honours studies in one of the specialisations of accounting, economics, management, marketing or tourism at the Gippsland campus.