MGB3344

Strategic management

Not offered until 1999

Mr John Rodwell

6 points
* One 2-hour lecture and one 1-hour tutorial per week
* Second semester
* Berwick
* Prerequisites: MGB2320, MGB3340, MGB3352

Objectives The subject aims to develop knowledge of the theory and principles of strategic management and to equip students with the skills to practice `strategic thinking' in their work environments. The ability to perceive issues from an overall organisational perspective is facilitated by analysis of national and international case studies.

Synopsis In this subject a strategic management framework introduces students to strategy concepts, strategy analysis, strategy choice and strategy implementation. The framework of strategic change is utilised to examine the relationship between corporate and business level strategies, and to examine the issues relating to strategic capability and strategy choice decisions in a global, integrated business environment. The implementation of strategy is discussed in the context of structure, culture and leadership factors.

Assessment Assignment 1 (2000 words): 15%
* Assignment 2 (2500 words): 25%
* Tutorial: 10%
* Examination (3 hours): 50%

Prescribed texts

Viljoen J Strategic management: Planning and implementing successful corporate strategies 2nd edn, Longman, 1994