Mass communications
On completion of a major sequence in mass communication, students are
expected to have developed:
- specialised but flexible skills in describing and analysing the
organisation, the processes, and the diverse uses and effects of `traditional'
and `new' mass communications technologies, from print to electronic media and
film;
- an understanding of the practical operation of these media as well as the
social and cultural dimensions of mass communications, considering the
audiences, producers and policy-makers involved;
- skills in using language, image and media delivery systems to communicate
effectively.
Mass communications is an interdisciplinary major offering a
range of subjects designed to equip students with specialised but flexible
skills in describing and analysing the organisation, processes, diverse uses
and effects of `traditional' and `new' mass communications technologies (print,
electronic and film) as these are integral components of modern societies. The
major will provide an understanding of the practical operation of these media
as well as the social and cultural dimensions of mass communications,
considering the audiences, producers and policy-makers involved. Students will
be equipped with skills in utilising language, image and media delivery systems
to communicate effectively.
Students completing a mass communications major should complete fifty-two
points, including twelve points at first level, sixteen points at second level,
twenty-four points at third level. To complete a minor, students should
complete four of the compulsory subjects including either two subjects at first
level and two subjects at second level, or two subjects at second level and two
subjects at third level. Students may only include an elective subject if they
have already completed both `Authorship and writing' and `Screen studies'.
- GSC2410 Public relations and mass communications technologies
- GSC2411 Media, culture, power :theories of mass communications
- GSC3402 Policies, audiences, futures
- GSC3409 Narratives and representations
plus one of the following two
subjects:
A maximum of two of the following may be taken, after both `Authorship
and writing' and `Screen studies' are taken, to make up the maximum points in
the major.
- MKG1401 Introduction to marketing
- MKG1402 Consumer behaviour
- MKG2421 Promotion management
- GSC2901 Journalism theory and practice A
- GSC2902 Journalism theory and practice B
- GSC3901 Comparative journalism
- GSC2202 Sociology of race and ethnic relations
- GVA1554 Romanticism, realism, modernism
Students should be aware that
prerequisites may apply to certain complementary subjects.
A focus on mass communications in marketing can be chosen by taking
complementary subjects from the School of Business and Electronic Commerce.
- GSC4421 Media, social relations and power
- GSC4411 Reading the post-colonial: text and theory
- GSC4000(M) Dissertation (common for both English and mass communications
honours)