GSC2410

Public relations and mass communications technologies

Neil Hanley

8 points
* 3 hours per week
* First semester
* Gippsland and distance
* Prerequisites: GSC1901 and GSC1402 or equivalents; business students may substitute GBU1401 for GSC1901 or GSC1402

Objectives On successful completion of this subject students should be able to demonstrate an understanding of the nature and scope of public relations within Australia and more globally, the nature and functions of mass communications technologies and the range of their applications to the practice of public relations, and nature and practice of desktop publishing and electronic communications; demonstrate skills in communication and application of information technologies, and organisation and resource gathering and planning.

Synopsis The subject introduces students to the subject of public relations in terms of both theory and practice. It places public relations and the development of mass communications technologies within historical, economic, social, ethical and legal contexts. Students are encouraged to develop a flexible, adaptable and creative approach to the roles and functions of public relations and mass communications technologies in an information age of rapid social change. While the focus of the subject is on the Australian context, there is reference to international issues and applications.

Assessment Essay one (1000 words): 20%
* Essay two (2000 words): 30%
* Folio project (2500 words): 50%

Prescribed texts

Tymson C and Sherman B The Australian public relations manual Millennium, 1996

GSC2410

Public relations and mass communications technologies

Neil Hanley

6 points
* 4 hours per week
* First semester
* Berwick

Objectives On successful completion of this subject students should be able to demonstrate an understanding of the nature and scope of public relations within Australia and more globally, nature and functions of mass communications technologies and the range of their applications to the practice of public relations, and nature and practice of desktop publishing and electronic communications; demonstrate skills in communication and application of information technologies, and organisation and resource gathering and planning.

Synopsis The subject introduces students to the subject of public relations in terms of both theory and practice. It places public relations and the development of mass communications technologies within historical, economic, social, ethical and legal contexts. Students are encouraged to develop a flexible, adaptable and creative approach to the roles and functions of public relations and mass communications technologies in an information age of rapid social change. While the focus of the subject is on the Australian context, there is reference to international issues and applications.

Assessment Short essay (1000 words): 20%
* Hypothetical (2000 words): 30%
* Folio project (3000 words): 50%

Prescribed texts

Tymson C and Sherman B The Australian public relations manual Millenium, 1996