MKF5630 - Services marketing - 2018

An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

The learning goals associated with this unit are to:

1. gain an appreciation of the unique challenges inherent in marketing and managing services and developing and delivering quality services
2. integrate the strategies, tools and approaches for addressing the unique challenges associated with the marketing of services
3. apply a knowledge of service quality to an actual business context
4. become a more successful and effective manager and consumer through the understanding of the design, delivery and communication of the service offer
5. explain the inter-functional coordination necessary to deliver a quality service.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information