6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Not offered in 2018
MKF1120 and any four second level units from Faculty of Business and Economics.
The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.
The learning goals associated with this unit are to:
- identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
- analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
- critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
- create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.
Within semester assessment: 60% + Examination: 40%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information