MKC3130 - Strategic issues in marketing - 2018

This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

The learning goals associated with this unit are to:

1. integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
2. analyse a marketing problem based on supplied information
3. design and recommend marketing strategies within a given context
4. source and select relevant marketing theories to support analysis and recommendations.

Within semester assessment: 50% + Examination: 50%

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information