Monash University

Undergraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

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All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Berwick, Gippsland, Sunway


  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.


Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers and clients.


To complete the marketing major in the Bachelor of Business and Commerce, students must complete:


(a.) Seven units:

  • MKW1120 Marketing theory and practice
  • MKW2402 Consumer behaviour
  • MKW2420 Marketing research methods
  • MKW2460 Integrated marketing communication
  • MKW3121 Marketing planning and implementation
  • MKW3440 Marketing strategy
  • MKW3444 International marketing

(b.) One unit from the following list offered on your home campus:


(a.) The following seven units:

  • MKG1120 Marketing theory and practice
  • MKG2402 Consumer behaviour
  • MKG2420 Marketing research methods
  • MKG2460 Integrated marketing communication
  • MKG3121 Marketing planning and implementation
  • MKG3440 Marketing strategy
  • MKG3444 International marketing

(b.) one further unit (6 points) from the following list:

Contact details

Relevant courses

Single degrees

  • 3813 Associate Degree in Business and Commerce
  • 2224 Bachelor of Business and Commerce
  • 4406 Bachelor of Business and Commerce (Global)

Double degrees

  • 1807 Bachelor of Arts and Bachelor of Business and Commerce
  • 3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
  • 1941 Bachelor of Business and Commerce and Bachelor of Communication
  • 4423 Bachelor of Business and Commerce and Bachelor of Professional Communication
  • 3832 Bachelor of Business and Commerce and Bachelor of Visual and Media Arts
  • 3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce