Undergraduate - Area of Study Marketing (BBusCom)

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Berwick, Gippsland, Sunway

Notes

Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Units

To complete the marketing major in the Bachelor of Business and Commerce, students must complete:

On-campus

(a.) Seven units:

MKW1120 Marketing theory and practice
MKW2402 Consumer behaviour
MKW2420 Marketing research methods
MKW2460 Integrated marketing communication
MKW3121 Marketing planning and implementation
MKW3440 Marketing strategy
MKW3444 International marketing

(b.) One unit from the following list offered on your home campus:

BTW3281 Marketing law
MKW1601 Introduction to e-business
MKF2111 Buyer behaviour
MKW2431 Business marketing
MKW2600 Tourism marketing
MKW2841 E-business models and analysis
MKW3141 Issues in competitive advantage
MKW3210 Marketing sports events
MKF3301 Services marketing
MKW3442 Sales management
MKF3461 Marketing communication
MKW3841 E-business performance measurement
MKW3881 Electronic marketing

Off-campus

(a.) The following seven units:

MKG1120 Marketing theory and practice
MKG2402 Consumer behaviour
MKG2420 Marketing research methods
MKG2460 Integrated marketing communication
MKG3121 Marketing planning and implementation
MKG3440 Marketing strategy
MKG3444 International marketing

(b.) one further unit (6 points) from the following list:

MKG2431 Business marketing
MKG3200 Sport marketing and sponsorship
MKG3210 Marketing sports events
MKG3442 Sales management

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degrees

3813 Associate Degree in Business and Commerce
2224 Bachelor of Business and Commerce
4406 Bachelor of Business and Commerce (Global)

Double degrees

1807 Bachelor of Arts and Bachelor of Business and Commerce
3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
1941 Bachelor of Business and Commerce and Bachelor of Communication
4423 Bachelor of Business and Commerce and Bachelor of Professional Communication
3832 Bachelor of Business and Commerce and Bachelor of Visual and Media Arts
3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce