Undergraduate - UnitMKW2600 - Tourism marketing

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

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Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick Second semester 2012 (Day)
Coordinator(s)	Ms Maureen Griffiths

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

recognise the importance of marketing to the tourism sector
identify the marketing methods employed by the tourism sector
distinguish between marketing a service and a physical good
analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Maureen Griffiths

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKF1120, MKG1120, MKP1120 or MKW1120 before undertaking this unit.

Prohibitions

MKP2600