units

MKW1120

Faculty of Business and Economics

18 September 2017 19 April 2024
Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2012 (Day)
Gippsland First semester 2012 (Day)
Sunway First semester 2012 (Day)
Berwick Second semester 2012 (Day)
Sunway Second semester 2012 (Day)
South Africa Second semester 2012 (Day)
Sunway Summer semester A 2012 (Day)
Sunway Trimester 3 2012 (Day)
Coordinator(s)Ms Maureen Griffiths (First Semester and Second Semester);Dr Ting Ding Hooi, (Summer Semester);Ms Nadia Ghafoorzada (T3-58 Semester)

Synopsis

Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Outcomes

The learning goals associated with this unit are to:

  1. describe the key concepts upon which the practice of marketing is based
  2. recognise these concepts in the marketplace and in everyday life
  3. discuss the role and influence of marketing in the organisational environment
  4. discuss how key marketing concepts can be used in analysing a range of marketing problems.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Ms Maureen Griffiths (First semester and Second semester)
Dr Ting Ding Hooi (Summer semester)
Ms Nadia Ghafoorzada (Trimester 3)

Contact hours

3 hours per week

Prohibitions

MKC1200, MKF1120, MKG1120, MKP1120