0556 - Bachelor of Arts and Bachelor of Business (Marketing)

The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression. Studying humanities will develop general knowledge and specific intellectual skills relating to human thought and relations, such as the way we communicate or how the past has affected the present. Social science analyses and explains societies and the relationships of individuals within those societies.

The Bachelor of Business (Marketing) aims to combine marketing studies with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

This course provides students with a broad understanding of business and specialised skills in marketing combined with the broad teaching and learning objectives of the Bachelor of Arts degree. For details of the objectives of the Bachelor of Business (Marketing) refer to the single degree course entry at http://www.monash.edu.au/pubs/handbooks/courses/0314.html.

Students must complete 96 points in the Bachelor of Arts component and 96 points in the Bachelor of Business (Marketing) component.

Areas of study

For information on majors and minors, refer to the 'Areas of study' section in this Handbook at http://www.monash.edu.au/pubs/handbooks/undergrad/arts-ug-areas-of-study.html.

Arts component

(a.) an arts discipline major (48 points)

(b.) an arts discipline minor (24 points)

(c.) an additional arts discipline first-year sequence (12 points)

(d.) a further 12 points in arts units

Business component

Sixteen units (96 points) from the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

• AFF1000 Introduction to accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a 10 unit (60 point) major in marketing.* The requirements of the major are listed below:

• at least two (12 points) must be completed at each of second and third-year levels
• the unit MKF2331 Retail promotion is excluded from this degree

* The unit MKF1120 is one of the units in this major and will have already been studied as part of the group of common core units - students will therefore complete an additional unit as detailed below.

(iii.) one additional unit taken in the Bachelor of Business, Caulfield campus to reach the required minimum of 16 units.

Additional degree requirements:

• a maximum of eight first-year level units (48 points)
• a minimum of four third-year level units (24 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus.

Marketing major

Students complete:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

plus four units from the following list:

• MKF2131 Marketing decision analysis
• MKF3141 Issues in competitive advantage
• MKF3471 Sales management & negotiation
• MKF3531 International marketing
• MKX2521 Brand management
• MKX3481 Logistics and fulfilment
• MKX3621 Advertising management
• MKX3631 Marketing internship

This degree is recognised as meeting academic requirements for membership by the Australian Marketing Institute.

Bachelor of Arts

Bachelor of Business (Marketing)