0314 - Bachelor of Business (Marketing)

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

The learning goals of this course are to:

• take a structured approach to business data analysis, problem solving and decision making
• apply relevant theory, tools and techniques to solving problems in a dynamic business environment
• carry out an organisation's specific projects and recommend responses to issues and opportunities that may impact on an organisation's performance
• operate effectively in a multidisciplinary business environment while providing specialist advice from a marketing perspective
• approach business issues in a professional and socially responsible manner.

The course structure has three main components:

• a set of core units which provide an introduction to the key areas of business study
• a major in marketing (all units taken as part of this major must be from the student's campus of enrolment)
• eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a second major.

The degree requires completion of 24 units (144 points) over a maximum of eight years as follows:

(a.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points)

• AFF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a major of 10 units (60 points) in marketing:*

• the requirements of the major are listed below
• at least two units (12 points) must be completed at each of second and third-year levels

* The unit MKF1120 is one of the units in this major and will have already been studied as part of the group of common core units - students will therefore complete an additional unit as detailed below.

(iii.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units

(b.) eight open electives (48 points)

• may be taken from disciplines offered by another faculty
• may be taken from any Faculty of Business and Economics programs and campuses.**

** NOTE: Enrolment in units at another campus is subject to there being spare capacity after students from that campus have enrolled.

Additional degree requirements:

• the unit MKF2331 Retail promotion is excluded from this degree
• a maximum of 10 first-year level units (60 points)
• a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Units required for marketing major

(a.) The following six units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) four units from the following list:

• MKF2131 Marketing decision analysis
• MKF3141 Issues in competitive advantage
• MKF3471 Sales management and negotiation
• MKF3531 International marketing
• MKX2521 Brand management
• MKX3481 Logistics and fulfilment
• MKX3621 Advertising management
• MKX3631 Marketing internship

This degree is recognised by the following legal entities:

• Australian Marketing Institute.

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Bachelor of Business (Marketing)