Bachelor of Arts (Communication)

Course code: 1708 ~ Course abbreviation: BA(Comn) ~ Total credit points required: 144 ~ 3 years full-time, 6 years part-time ~ Managing faculty: Arts

Study mode and course location

On-campus (Gippsland)

Off-campus (Gippsland P/T only; Singapore)

Multimode (Gippsland)

Course description

This course provides an interdisciplinary core to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocational and academic areas. This degree combines a major in communication theory with studies in humanities and an additional specialisation (some offered by faculties other than Arts).

Course objectives

The degree aims to provide students with conceptual tools for describing and analysing communications media in a number of different ways.

Course structure

Students complete a compulsory major in communications, with additional studies chosen from a variety of arts disciplines.

Areas of study

In addition to the communications major, minors can be taken in Australian Indigenous studies, Australian studies, community studies, English, history-politics, philosophy, psychological studies, psychology, public relations, social and community welfare, sociology and writing.

For full information on the communications major and all minors offered, refer to the `Areas of study' section on the Arts faculty website at http://www.arts.monash.edu.au/current/coursework/study_areas/.

Course requirements

Students must the complete the following:

(a) a communications major (48 points)

(b) an arts minor (24 points)

(c) another 12 points in arts at first-year level

(d) a further 12 arts points at first, second or third-year level

(e) a specialisation sequence (36 points) in one of business computing, journalism, photomedia, multimedia, marketing, management or writing

(f) a minimum of 36 points at third-year level (includes those completed in the communications major and specialisation sequence).

Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty. Students undertaking a specialisation sequence in management, marketing, photography, or business computing will only be able to complete a further 12 points outside of the faculty.

Note that no more than 10 units (60 points) are to be completed at a first-year level. Students have a maximum of eight years to complete this course.

Specialisation sequences

Note that the specialisation sequence is not equivalent to a major.

Journalism

Students complete the following compulsory units:

• JRN1902 Newsroom practice and theory
• JRN1903 News feature writing

plus four of the following (including at least two units at third-year level):

• JRN2901/3901 International journalism
• JRN2903/3903 Online journalism
• JRN2904/3904 Editing for the print media
• JRN2905 Radio journalism
• JRN2906 Television journalism
• JRN2907 Radio/television journalism
• JRN2909/3909 Media law
• JRN2910/3910 Journalism ethics

Business computing (Faculty of Information Technology)

Students complete the following six units:

• GCO1851 Computing systems and applications
• GCO2813 Information systems design
• GCO2851 Programming for business applications
• GCO2852 Business systems analysis
• GCO3816 Information systems and management
• GCO3851 Database management systems

Marketing (Faculty of Business and Economics)

Students complete the following six units:

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Market research methods
• MKW2460 Integrated marketing communication
• MKW3440 Marketing strategy
• MKW3444 International marketing

Management (Faculty of Business and Economics)

Students choose six of the following units:

Recommended units

• MGW1010 Managing people and organisations
• MGW1100 Managerial communication
• MGW2430 Human resource management
• MGW3130 Organisational change and development
• MGW3401 Strategic management

Electives

• MGW2230 Organisational behaviour
• MGW2323 Employment relations
• MGW2332 Managing services
• MGW2351 International business
• MGW3681 International management

Multimedia (Art and Design)

• DIS1103 Digital processes
• DIS1704 Web design
• DIS2105 Digital imaging
• DIS2906 Design for multimedia
• DIS2909 Electronic design
• DIS3906 Digital publication

Photomedia (Art and Design)

• DIS1103 Digital processes
• DIS2105 Digital imaging
• DIS3904 Digital imaging studio
• PHO1203 Photomedia imaging
• PHO2207 Photomedia processes
• PHO3207 Photomedia project 1

Writing

Students complete six units, including at least two units at second-year level.

The following two core units:

• ENH2407/3407 Authorship and writing
• WRT3421 Writing techniques

plus any four of the following:

• COM2408/3408 Screen theories and techniques
• ENH2404/3404 Popular writing and criticism
• ENH2405/3405 Contemporary fiction
• HPL2506/3506 Researching and writing community history
• WRT3422 Writing experiments

Contact details

http://www.arts.monash.edu.au/current/coursework/contact_us/