Offered
Berwick Second semester 2008 (Day)
Gippsland Second semester 2008 (Day)
Gippsland Second semester 2008 (Off-campus)
Sunway First semester 2008 (Day)
Hong Kong Second semester 2008 (Off-campus)
Singapore Second semester 2008 (Off-campus)
Peninsula First semester 2008 (Day)
South Africa First semester 2008 (Day)
Synopsis
Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.
Objectives
The learning objectives of this unit are to:
- identify factors that help companies to survive and prosper;
- compare various models and the actual processes of managing strategies;
- evaluate various techniques of analysing situation that require a strategic response;
- debate the factors that lead to strategy success and failure; and
- apply strategic management concepts in such areas as e-business and public and non-profit sectors.
Assessment
On-campus - Within semester assessment: 60%
Examination (2 hours): 40%
Off-campus - Within semester assessment: 60%
Examination (2 hours): 40%
Contact hours
3 hours class contact
Prerequisites
MGW1010
Prohibitions
MGC3110, MGF3401
