Leader: Mr Kimble Montagu, Malaysia: Ms Ghazala Khan
Offered
Berwick Second semester 2008 (Day)
Gippsland First semester 2008 (Day)
Gippsland First semester 2008 (Off-campus)
Sunway First semester 2008 (Day)
Singapore First semester 2008 (Off-campus)
Peninsula First semester 2008 (Day)
South Africa First semester 2008 (Day)
Synopsis
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
Assessment
On-campus - Within semester assessment: 50%
Examination (3 hours): 50%
Distance - Within semester assessment: 50%
Examination (3 hours): 50%
Contact hours
3 Hours class contact or equivalent per week
Prerequisites
MKW1120
