Bachelor of Arts/Bachelor of Business (Marketing)

Course code: 0556 ~ Course abbreviation: BA/BBus(Mktg) ~ Total credit points required: 192 ~ 4 years full-time, 8 years part-time ~ Managing faculty: Arts

Study mode and course location

On-campus (Caulfield)

Course description

This double degree course allows students to qualify with both the Bachelor of Arts and Bachelor of Business (Marketing) degrees.

The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression. Studying humanities will develop general knowledge and specific intellectual skills relating to human thought and relations, such as the way we communicate or how the past has affected the present. Social science analyses and explains societies and the relationships of individuals within those societies.

The Bachelor of Business (Marketing) component of the course aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Course objectives

This course provides students with a broad understanding of business and specialised skills in marketing combined with the broad teaching and learning objectives of the Bachelor of Arts degree.

Course structure

Students must complete 96 points in the Bachelor of Arts component and 96 points in the Bachelor of Business (Marketing) component.

Areas of study

For information on arts majors and minors, refer to the `Areas of study' section on the Arts faculty website at http://www.arts.monash.edu.au/current/coursework/study_areas/.

Course requirements

Arts component

(a) an arts discipline major (48 points)

(b) an arts discipline minor (24 points)

(d) a further 12 points in arts units.

Business component

Sixteen units (96 points) from the Bachelor of Business at the Caulfield campus as follows:

(i) six compulsory common core units (36 points):

AFF1110 Accounting for financial decision making
BTF1010 Commercial law
ECF1100 Microeconomics
ETX1100 Business statistics
MGF1010 Introduction to management
MKF1120 Marketing theory and practice

(ii) a 10 unit (60 point) major in marketing. The requirements of the major are listed below:

at least two (12 points) must be completed at each of second and third-year levels
the unit MKF2331 Retail promotion is excluded from this degree

(iii) additional units taken in the Bachelor of Business, Caulfield campus to reach the required minimum of 16 units.

Additional degree requirements:

a maximum of eight first-year level units (48 points)
a minimum of four third-year level units (24 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus.

Marketing major

MKF1120 Marketing theory and practice
MKF2111 Buyer behaviour
MKF2121 Market research methods
MKF3121 Marketing planning and implementation
MKF3131 Strategic marketing
MKF3461 Marketing communication

plus four units from the following list:

MKF2131 Marketing decision analysis
MKF3141 Issues in competitive advantage
MKF3471 Sales management & negotiation
MKF3531 International marketing
MKX3631 Marketing internship
MKX2521 Brand management
MKX3481 Logistics and fulfilment
MKX3621 Advertising management

Professional recognition

This degree is recognised as meeting academic requirements for membership by the Australian Marketing Institute.

Contact details

http://www.arts.monash.edu.au/current/coursework/contact_us/