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Monash University

Bachelor of Business (Marketing)

Course code: 0314 ~ Course abbreviation: BBus(Mktg) ~ Total points required: 144 ~3 years full-time,6 years part-time ~ Managing faculty: Business and Economics

Study mode and course location

On-campus (Caulfield)

Course description

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

Course objectives

The learning goals of this course are to: take a structured approach to business data analysis, problem solving and decision making; apply relevant theory, tools and techniques to solving problems in a dynamic business environment; carry out an organisation's specific projects and recommend responses to issues and opportunities that may impact on an organisation's performance; operate effectively in a multidisciplinary business environment while providing specialist advice from a marketing perspective; approach business issues in a professional and socially responsible manner.

Course structure

The course structure has three main components:

  • a set of core units which provide an introduction to the key areas of business study:
  • a major in marketing. All units taken as part of this major must be from your campus of enrolment;
  • eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a second major.

Course requirements

The degree requires completion of 24 units (144 points) over a maximum of 10 years as follows:

(a) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i) six compulsory common core units (36 points)

(ii) a major of 10 units (60 points) in marketing

  • the requirements of the major are listed below
  • at least two units (12 points) must be completed at each of second and third-year levels

(iii) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units

(b) eight open electives (48 points)

  • may be taken from disciplines offered by another faculty
  • may be taken from any Faculty of Business and Economics programs and campuses.

Additional degree requirements:

  • the unit MKF2331 Retail promotion is excluded from this degree.
  • a maximum of 10 first-year level units (60 points)
  • a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
  • in addition to specific unit prerequisites, third-year level units require the successful completion of two second-year level units and second-year level units require the successful completion of four first-year level units

Units required for marketing major

(a) The following six units:

(b) four units from the following list:

Professional recognition

This degree is recognised by the following legal entities:

  • Australian Marketing Institute.

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Contact details

Telephone +61 3 9903 6011; Email: enquiries.caulfield@buseco.monash.edu.au

Course coordinator

Mr David Watson