Bachelor of Business (Marketing)

Course code: 0314 + Course abbreviation: BBus(Mktg) + Total credit points required: 144 + 3 years full-time, 6 years part-time

Study mode and course location

On-campus (Caulfield)

Course description

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Course structure

Areas of study

Students must complete a major specialisation in marketing.

Other studies may be drawn from any of the disciplines taught on the Caulfield campus by the Faculty of Business and Economics. These other studies can in some cases form a second major in a business discipline.

Up to six open electives may also be taken from other campuses or other Monash faculties.

Course requirements

The degree requirements are:

(a) completion of six compulsory common core units (36 points):

AFF1110 Accounting for financial decision making
BTF1010 Commercial law
ECF1100 Microeconomics
ETX1100 Business statistics
MGF1010 Managing people and organisations
MKF1120 Marketing theory and practice

(b) outer core – completion of six outer-core units (36 points), including the two compulsory units (12 points) listed below and a further four units (24 points) from the remaining units listed below:

AFF1300 Money and capital markets
AFF2631 Financial management
BTF2220 Corporations law and trusts
BTF2601 Banking law
ECF1200 Macroeconomics
ETX2111 Business data modelling (recommended)
MGF2661 Human resource management
MGF3401 Strategic management
MKF2111 Buyer behaviour*
MKF3141 Issues in competitive advantage*

^{* Compulsory}

MKF2121 Market research methods
MKF2131 Marketing decision analysis
MKF3121 Marketing planning and implementation
MKF3131 Strategic marketing
MKF3461 Marketing communication
MKX3481 Logistics and fulfilment

(d) a total of 24 units (144 points) over a maximum of 10 years of study.

(e) a maximum of 10 first-year-level units (60 points).

(f) a minimum of six third-year-level units (36 points), of which at least four (24 points) must be from those offered by the faculty on the campus delivering this program.

(g) an option to include a maximum of six units (36 points) in disciplines taught by other Monash faculties or from units offered on campuses other than the campus delivering this program.

(h) at least two non-compulsory units (12 points) must be outside the main field of study.

The following unit is excluded from this degree: MKF2331 (Retail promotion).

Professional recognition

This degree with relevant units is recognised by the following legal entity:

Australian Marketing Institute

It is important to note that professional recognition may be dependent upon the correct choice of units. For further details, refer to ‘Professional recognition’ earlier in this section of the handbook.

Contact details

Telephone +61 3 9902 6011, fax +61 3 9903 2955, email enquiries.caulfield@buseco.monash.edu.au or visit www.buseco.monash.edu.au.

Course coordinator

Mr Ian Walker

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