Monash University: University handbooks: Undergraduate handbook: Units indexed by faculty
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Bachelor of Arts/Bachelor of Business (Marketing)

Course code: 0556 + Course abbreviation: BA/BBus(Mktg) + Total credit points required: 204 + 4 years full-time, 8 years part-time + Managing faculty: Arts

Study mode and course location

On-campus (Caulfield)

Course description

This double degree course allows students to qualify with both the Bachelor of Arts and Bachelor of Business (Marketing) degrees.

The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression. Studying humanities will develop general knowledge and specific intellectual skills relating to human thought and relations, such as the way we communicate or how the past has affected the present. Social science analyses and explains societies and the relationships of individuals within those societies.

The Bachelor of Business (Marketing) component of the course aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Course objectives

This course provides students with a broad understanding of business and specialised skills in marketing combined with the broad teaching and learning objectives of the Bachelor of Arts degree.

Course structure

Students must complete 96 points in the Bachelor of Arts component and 108 points in the Bachelor of Business (Marketing) component.

Areas of study

For information on arts majors and minors, refer to the ‘Areas of study’ section on the Arts faculty website at www.arts.monash.edu.au/current/coursework/study_areas/.

Course requirements

Arts component

(a) an arts discipline major (48 points)

(b) an arts discipline minor (24 points)

(c) an additional arts discipline first-year sequence (12 points)

(d) a further 12 points in arts units.

Business component

(a) Inner core – completion of six compulsory units (36 points):

• AFF1110 Accounting for financial decision making
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Managing people and organisations
• MKF1120 Marketing theory and practices

(b) Outer core – completion of six outer core units (36 points), including the two compulsory units (12 points) listed below and a further four units (24 points) from the remaining units listed:

• AFF1300 Money and capital markets
• AFF2631 Financial management
• BTF2220 Corporations law and trusts
• BTF2601 Banking law
• ECF1200 Macroeconomics
• ETX2111 Business data modelling (recommended)
• MGF2661 Human resource management
• MGF3401 Strategic management
• MKF2111 Buyer behaviour (compulsory)
• MKF3141 Issues in competitive advantage (compulsory)

(c) Strand – the following six units (36 points) are compulsory and complete a major specialisation in marketing:

• MKF2121 Marketing research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• MKX3481 Logistics and fulfilment

(d) a maximum of 10 first-year level units

(e) a minimum of four third-year-level units.

Note that students have a maximum of 10 years to complete this course.

Professional recognition

This degree is recognised as meeting academic requirements for membership by the Australian Marketing Institute.

Contact details

www.arts.monash.edu.au/current/coursework/contact_us/

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