Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
Previous page | Next page | Section contents | Title and contents

Master of Marketing

(online)

Course code: 3810 + Course abbreviation: MMktg + Total credit points required: 72 + 3 semesters full-time, 6 semesters part-time

Study mode and course location

Off-campus (Caulfield)

Course description

The course aims to develop an understanding of the theoretical principles upon which the practice of marketing is based. In addition, students should be able to apply these marketing principles in a variety of business, organisational and individual contexts. The focus of the program is to provide students with a comprehensive, intellectually demanding and up-to-date understanding of marketing concepts and applications. The course is designed specifically for students wishing to gain marketing knowledge and skills to further a marketing oriented career.

Credit for prior studies

Candidates may be eligible for credit for a maximum of six units considered to be equivalent to particular requirements in the course of study. Credit is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course.

Course structure

(a) Module 1 – Students must complete four core units (24 points) as follows:

• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication

(b) Module 2 – Students must complete four units (24 points), including two core units as follows:

• MKF5200 Assessing marketing performance
• MKF5270 Strategic marketing

Two electives (12 points) selected from the list below

(c) Module 3 – Four electives (24 points), selected from the list below.

• MKF5150 Major project (preferred) (12 points)
• MKF5260 International marketing
• MKF5271 Product management and planning
• MKF5401 Developing a marketing orientation
• MKF5630 Services marketing
• MKF9810 Retailing
• MKX5241 Sports marketing and sponsorship
• MKX5561 E-marketing

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Marketing and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Marketing.

Contact details

Course director

Ms Sandra Luxton

Previous page | Next page | Section contents | Title and contents