MKF5260 - International marketing

Offered

Caulfield First semester 2007 (Off-campus with online component)
Caulfield Second semester 2007 (Evening)
Caulfield Second semester 2007 (Off-campus with online component)

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Objectives

The learning goals associated with this unit are to:

• analyse the role of economic development international trade and, environmental factors in global marketing
• identify, evaluate and select attractive global markets
• apply marketing concepts and models in analysing and formulating global marketing plans
• critically assess strategic approaches used in global marketing
• develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Assignment(s): 60%
Examination (2 hours): 40%

Contact hours

3 Hours class contact or equivalent per week