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MKF5270 - Strategic marketing

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics


Caulfield First semester 2007 (Off-campus with online component)
Caulfield Second semester 2007 (Off-campus with online component)


Current and emerging policy issues. Strategic analysis, the impact of technology on marketing and implementation of strategy within the organisation. Critical review of current marketing directions and critique of traditional theories. Topics include exchange theory and process, relationship marketing, strategy and its role in the organisation, ethics, history and marketing theory.


The learning goals associated with this unit are to:


Assignment(s): 60%
Examination (3 hours): 40%

Contact hours

3 hours class contact or equivalent per week.


Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160