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MKF5271 - Product management and planning

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Ms Sandra Luxton


Caulfield First semester 2007 (Evening)
Caulfield Second semester 2007 (Off-campus with online component)


This unit focuses on the new product management process including; the identification, development testing and ultimate launch of a new product/s. The unit also covers a selection of issues facing product/brand managers and companies today, such as: the importance of speed to market; how to effectively manage an existing product/brand portfolio and how to structure for innovation in a dynamic marketplace.


The learning goals associated with this unit are to:


Assignment(s): 50%
Examination (2 hours): 50%

Contact hours

3 Hours class contact or equivalent per week


Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MBA9006 or MKX9160