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MKF5403 - Advanced business research methods

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Dr Yelena Tsarenko

Offered

Caulfield First semester 2007 (On-campus)
Caulfield Second semester 2007 (On-campus)

Synopsis

An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Objectives

The learning goals associated with this unit are to:

Assessment

Assignment(s): 70%
Examination (2 hours): 30%

Contact hours

3 Hours class contact or equivalent per week

Prerequisites

Students enrolled in course code 3802 (Master of Marketing Stream B) have no prerequisites. All other students must pass (MKX9160 or MBA9006) and MKF9120